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Public Relations B.S.

Learn to use strategic communications to promote the image and mission of an organization or business.
PR professor Tony D
Public relations program students collaborate during class.

About this Program

  • Learn to manage communication between an organization and the audiences it serves, building core skills in writing, graphic design and oral presentation.
  • Build managerial skills in planning, research, campaign development and evaluation while producing campaign materials, brochures, newsletters and press releases.
  • Explore digital communication, social media analytics and multimedia storytelling woven throughout the curriculum, alongside media monitoring and crisis management.
  • Participate in one of 18 student-run campus publications, collaborating with students across majors on PR and advertising campaigns.
  • Learn from faculty with practical and academic experience managing corporate crises and building nonprofit campaigns, then immerse yourself in top-level PR operations in New York City during a senior-year visit.
  • Have your portfolio evaluated by industry professionals through the PAN Portfolio program, giving you the same review you'll face in the workplace.
  • Join Hill Communications, Syracuse's student-run PR firm, where you can grow into leadership roles like firm director while mentoring fellow students.
  • Apply your PR skills to any industry you choose, from entertainment to sports, and explore careers as a PR manager, corporate communications director or event planner.
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Program Information

Degree Type

Major

Outcome

B.S.

Modality

In-person

College or School

Related Pages

Entrance of Newhouse three with red flowers in the foreground

S.I. Newhouse School of Public Communications

The Newhouse School is more than just the nation’s leading communications school. It's where passionate young minds go to discover what they can become—communicators, storytellers, leaders and innovators.
Explore the School

Curriculum

The curriculum builds strong writing and presentation skills and teaches the principles and processes behind effective communications management that sustains productive relationships between organizations and the audiences they serve.

Public relations majors must complete 42 credits within the Newhouse School. Students are encouraged to take internships and other specialized courses as electives.

Extracurricular Opportunities

Club

Hill Communications

Hill Communications is a boutique, student-run public relations firm specializing in creating high-quality work through high-quality commitment. It is affiliated with the Public Relations Student Society of America (PRSSA) as a part of the William P. Ehling chapter. 

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Public Relations B.S.
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