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Advertising B.S.

Blending strategy with hands-on creative work for real clients, Newhouse's advertising program is ranked among the best in the world.
A student gestures toward a screen reading "TNH Ad Agency, Fall 2025" while presenting to classmates during an ad agency meeting..
Newhouse student gives presentation in front of classroom.

About this Program

  • Be part of the third-ranked undergraduate advertising program in the world in the 2026 One Show Young Ones College Rankings.
  • Benefit from an interdisciplinary approach that introduces both theory and practice, with tracks in creative or in insights and strategy. Learn through project-based classes with real clients, including a senior capstone project.
  • Gain career insights from industry leaders who regularly visit campus.
  • Create innovative campaigns in class and present your portfolio to professionals from about 35 agencies during the Newhouse portfolio review.
  • Build your portfolio and gain experience through TNH, the largest student-run advertising agency in the country.
  • Study with faculty who bring extensive industry experience and scholarly work to the classroom.
  • Explore how AI is reshaping the advertising industry through faculty-led research at a school committed to training students with the emerging technologies and forward-thinking strategies needed to be effective and ethical communicators.
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Program Information

Degree Type

Major

Outcome

B.S.

Modality

In-person

College or School

Related Pages

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S.I. Newhouse School of Public Communications

The Newhouse School is more than just the nation’s leading communications school. It's where passionate young minds go to discover what they can become—communicators, storytellers, leaders and innovators.
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Curriculum

The curriculum provides an interdisciplinary approach to learning, introducing students to both the theory and practice of the advertising business through project-based experiences working with real clients. In addition to core courses in advertising and communications, students will choose one of two tracks: creative or insights and strategy.

Creative: Develop concepts, campaigns and content — from copywriting and art direction to graphic design and commercial scripts.

Insights and Strategy: Study consumer behavior, media planning and digital analytics to shape the thinking behind a campaign.

Extracurricular Opportunities

Student-run advertising agency

TNH

With more than 200 members, TNH is the largest student-run advertising agency in the nation. Based at the Newhouse School, TNH recruits students with a variety of disciplines, backgrounds and skill sets. The leadership and roster of student associates are refreshed every semester to create a constant flow of fresh ideas. TNH works with Syracuse-based businesses and national brands, creating campaigns to provide creative solutions for our clients’ business goals.

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Advertising B.S.
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