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​Marketing Management

If you are intrigued by consumer behavior and what media and messages influence buying decisions across industries, the Whitman School’s marketing management major is for you.

You’ll gain the strategic thinking and sound analytical capabilities you need to understand and react to the demands of the customer. You’ll work in project teams – just as professionals do – to develop products, determine pricing, and set up promotions, preparing you for a lifetime career in areas including:

  • Consumer marketing: Offer expertise on reaching consumers and getting products to market.
  • Account service: Work on the agency side to promote client brands.
  • Business development: Contribute to company sales and organizational growth.
  • Marketing management: Decide what to sell and guide the promotion of a brand or product.

About Whitman

The Whitman School develops entrepreneurial managers who will become leaders in an era of global competitiveness. Programs are built around the major driving forces in business today: entrepreneurial management, globalization, use of technology and leadership.


Core coursework covers brand management, measurement and market research. Sample courses include:

  • Marketing Research
  • Consumer Behavior
  • Global Marketing Strategy
  • Brand Management
  • Sales Management in B2B Markets

View official major requirements.

Dual Enrollment

The Whitman School of Management offers dual major programs with the S.I. Newhouse School of Public Communications, the College of Arts and Sciences/Maxwell School of Citizenship and Public Affairs and the School of Information Studies (iSchool).

  • Gain an edge in a competitive job market by selecting Newhouse, where you’ll prepare to become an effective business leader and communicator.
  • The new Arts and Sciences/Maxwell dual program allows students to select one of seven majors in the sciences, preparing them to work in fields such as pharmaceuticals.
  • Select the iSchool to develop a working knowledge of business along with technical training in information systems, setting yourself apart from traditional management students.
  • Complete your B.S. and J.D. in six years through the Whitman School and College of Law 3+3 Joint Degree Program.

Practical Experience

Your marketing management coursework will be significantly enhanced by participation in practical learning opportunities.

  • Travel to prominent New York City firms on the Goldberg Marketing Career Exploration Trip to explore a variety of industries.
  • Join Pulp Marketing Club, a professional organization consisting of students whose purpose is to promote interest in the field of marketing.
  • Intern at top corporations including Mindshare, Unilever and Universal Pictures.
  • Gain an edge through your IMPRESS* score, which measures achievement in the areas of professional development and emotional intelligence, major/industry exploration, certifications, global context, and community engagement.

* A Whitman School exclusive

Study Abroad

Broaden your perspective and enhance your resume with a study abroad experience during your college years. Consistently ranked among the top 25 international education providers in the U.S., Syracuse Abroad has more than 100 programs in 60 countries. 

Marketing management students most often go abroad at Syracuse centers in Florence, London, and Madrid, and to World Partner programs DIS Copenhagen, DIS Stockholm, Tel Aviv University, and the University of New South Wales.

Summer programs of interest may include Made in Italy and Business Excellence: Food, Fashion, and Design (Florence), and Managing in a Spanish Setting (Madrid).

Life After Syracuse University

With a degree in marketing management, you will be well-prepared to explore such careers as:

  • Account manager
  • Marketing consultant
  • Brand manager
  • Marketing coordinator
  • Not-for-profit marketing director

Visit the Whitman School

For more information or to visit the Whitman School, please contact Rachel DuBois, director of undergraduate recruitment, at 315.443.9222.