​Marketing Management

​Martin J. Whitman School of Management

If you are intrigued by consumer behavior and what media and messages influence buying decisions across industries, the Whitman School’s marketing management major is for you.

You’ll gain the strategic thinking and sound analytical capabilities you need to understand and react to the demands of the customer. You’ll work in project teams – just as professionals do – to develop products, determine pricing, and set up promotions, preparing you for a lifetime career in areas including:

  • Consumer marketing: Offer expertise on reaching consumers and getting products to market.
  • Account service: Work on the agency side to promote client brands.
  • Business development: Contribute to company sales and organizational growth.
  • Marketing management: Decide what to sell and guide the promotion of a brand or product.

Major in marketing management


Sample Courses

Core coursework covers brand management, measurement, and market research. Sample courses include:

  • Marketing and the Internet
  • Environmental Influences on Innovation
  • Marketing Channel Management
  • Global Supply Chain Strategy
  • Marketing Community and Public Service Agencies
  • Marketing Strategies for Innovations

View all major requirements.

Dual Enrollment

The Whitman School of Management offers dual major programs with the S.I. Newhouse School of Public Communications, the College of Arts and Sciences and the School of Information Studies (iSchool).

  • Gain an edge in a competitive job market by selecting Newhouse, where you’ll prepare to become an effective business leader and communicator.
  • The new Arts and Sciences dual program allows students to select one of four majors in the sciences, preparing them to work in fields such as pharmaceuticals.
  • Select the iSchool to develop a working knowledge of business along with technical training in information systems, setting yourself apart from traditional management students.
  • Complete your B.S. and J.D. in six years through the Whitman School and College of Law 3+3 Joint Degree Program.

Practical Experience

Your marketing management coursework will be significantly enhanced by participation in practical learning opportunities.

  • Travel to prominent New York City firms on the Goldberg Marketing Career Exploration Trip to explore a variety of industries.
  • Expand your network and knowledge base as a member of the American Marketing Association’s student chapter.
  • Intern at top corporations including GEICO, News America Marketing, NBCUniversal, Hallmark Cards, AT&T, IBM and The Hershey Company.
  • Apply to work on projects for corporate clients through Whitman’s Consurtio firm, which gives you the chance to immediately use and build on skills learned in the classroom.
  • Gain an edge through your IMPRESS* score, which measures achievement in the areas of professional development and emotional intelligence, major/industry exploration, certifications, global context, and community engagement.

*A Whitman School exclusive

Study Abroad

Broaden your perspective and enhance your resume with a study abroad experience during your college years. Consistently ranked among the top 25 international education providers in the U.S., SU Abroad has more than 100 programs in 60 countries. Marketing management students most often study abroad in Santiago, Madrid, and Istanbul.

Life After Syracuse University

With a degree in marketing management, you will be well-prepared to explore such careers as:

  • Account manager
  • Marketing consultant
  • Brand manager
  • Business development manager
  • Not-for-profit marketing director