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Retail Management B.S.

The retail management program prepares students for careers as buyers, store managers, apparel product developers, and sales and marketing representatives.
People walking down a street outside a clothing store.
Whitman students take in New York City on an exploration trip of the city’s retail area.

About this Program

  • Display competence in the functional areas of business and their interdependencies.
  • Employ logical, analytical and technological skills in decision making.
  • Develop organizational strategies taking into account internal and external factors.
  • Communicate and interact with others in a professional manner.
  • Demonstrate exemplary personal and professional behaviors and apply knowledge in a selected area of study.
  • Be aware of and engage in a diverse and global society.
  • Explain how the key components of retail strategy influence business profit.
  • Analyze the relationship of the key factors affecting profit.
  • Analyze innovative trends in the U.S. culture and how they relate to the retail industry.
  • Employ business communication (handling objections/building rapport) and selling strategies (customer and competitor research/customer benefit analysis) used in the retail industry.

Program Information

Degree Type






College or School

Career Path

Whitman School of Mangement Building

Martin J. Whitman School of Management

Syracuse University’s Martin J. Whitman School of Management combines the resources of a large university with small class sizes and highly individualized attention to offer students the best possible learning experience. Students study under the leadership of exceptional faculty members who are highly esteemed world-class scholars and researchers. A diverse, collaborative community, both online and on-campus, the Whitman School provides students with an education that prepares them to become leaders in today’s global business environment.
Explore the School


This major offers a student-centered approach to learning in partnership with national and international corporations and organizations. Through experienced faculty and visiting industry professionals, the program provides the basis of theoretical and practical knowledge that students need to succeed in the competitive and ever-changing retail environment.

Extracurricular Opportunities


The Retail Club

The Retail Club is dedicated to empowering students interested in the retail industry. Through guest speakers and real-world projects, the club aims to familiarize students with components of the industry, such as consumer behavior, merchandising strategies and potential career paths.


The Goodman IMPRESS program

The Goodman IMPRESS Program is designed to provide all Whitman undergraduates with the skills and experiences employers seek, including leadership, communications, certifications, global context and industry exploration. All incoming students are placed in one of four “houses.” Within these houses, they experience healthy competition as they develop their extracurricular skills under the direction of four committed and excellent house masters who teach the introductory business course and serve as their first faculty mentor, along with outstanding sophomore and junior peer facilitators.

Learn more about this program

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