Martin J. Whitman School of Management
Curriculum
In most Whitman marketing courses, experiential learning plays an important role. Like marketing professionals, students work in project teams to develop strategies for new product development, pricing, promotion and distribution. Students also learn to proactively plan for competitive challenges, regulatory changes and evolving social responsibilities.
In addition to the MAR 255 core requirement, students majoring in marketing must take the following courses (credit hours in parentheses):
- MAR 356 - Marketing Research (3)
- Major electives (12)
- Business elective (3)
- MAR 357 - Consumer Behavior
- MAR 400 - Selected Topics in Marketing
- MAR 444 - New Product Management
- MAR 445 - Brand Management
- MAR 452 - Pricing Strategies for Products and Services
- MAR 453 - Marketing Analytics
- MAR 454 - Digital Marketing
- MAR 455 - Marketing Communications *
- MAR 456 - Global Marketing Strategy
Extracurricular Opportunities
Pulp Marketing Club
Pulp Marketing Club is a professional organization that promotes interest in the field of marketing. Through its activities, the club strives for the professional development of its members. This includes interaction with industry experts, career advancement opportunities with leading recruiters and fun-based events aimed at mutual learning and sharing of experiences. The club also encourages members to participate in Project Pulp, a program where members can pair their passions and creative interests with the field of marketing for official Whitman School recognition.
Alpha Kappa Psi
Alpha Kappa Psi is recognized as the oldest and largest professional business fraternities in the nation. Through professional development, educational programs, community service and a hands-on application of formal education, Alpha Kappa Psi students use the business skills they learn in the classroom to acquire life skills such as the art of compromise, consensus building, project management, team building and networking. Alpha Kappa Psi is open to students in all majors.
Delta Sigma Pi
Delta Sigma Pi is a professional fraternity organized to foster the study of business in universities, to promote closer affiliation between the commercial world and students of commerce, and to further a higher standard of commercial ethics and culture and the civic and commercial welfare of the community. The Xi Tau Chapter at Syracuse University was founded in 2001 and has grown to approximately 100 active members including Whitman students and economics majors.
The Goodman IMPRESS program
The Goodman IMPRESS Program is designed to provide all Whitman undergraduates with the skills and experiences employers seek, including leadership, communications, certifications, global context and industry exploration. All incoming students are placed in one of four “houses.” Within these houses, they experience healthy competition as they develop their extracurricular skills under the direction of four committed and excellent house masters who teach the introductory business course and serve as their first faculty mentor, along with outstanding sophomore and junior peer facilitators.
Learn more about this program