Growing up in Lowville, New York, about 100 miles from Syracuse, Scott Bingle ’20 covered his bedroom in Syracuse University memorabilia. The Syracuse logo was painted on one wall, and another wall prominently displayed a picture of the University’s mascot, Otto, and a jersey of Gerry McNamara, a former guard for the men’s basketball team.
Despite his attachment to the University, Bingle wasn’t sure he wanted to attend a college so close to home. “I thought I wanted to go somewhere new,” explains the advertising and marketing management dual major, who is earning degrees through the S.I. Newhouse School of Public Communications and the Martin J. Whitman School of Management.
Bingle had a custom T-shirt business in high school and loved art, so it made sense to pursue studies in advertising. “Advertising seemed like an intersection of art and business,” Bingle explains. “It’s compelling to see these big, powerful brands express themselves.” He soon realized that Syracuse, the school in his backyard, had everything he wanted.
After growing up in such a small town, Bingle felt intimidated when he first got to campus. “I was meeting people from all over the country and the world. I felt very much on the outside looking in,” he says. Eventually, he came to realize that the next four years were up to him, and he was determined to make the most of his experience at Syracuse.
Bingle was lucky to have what he calls his “aha” moment early in his college career. His second advertising class, The Big Idea in Advertising, taught by Professor Brian Sheehan, solidified his chosen major. One of his projects was researching a product for an advertising pitch. Bingle chose cameras. He spent time in a camera store learning about the products and the customers’ demands, attended camera club meetings and interviewed photographers.
Bingle’s enthusiasm is palpable as he leans forward in his chair to explain why that class was his most inspiring: “It was the first time I was really challenged to go above and beyond in my research. I knew then it was what I loved. It was a lot of work but because I loved it, it didn’t really feel like work.”
On-Campus Organizations and Involvement
Bingle has immersed himself in his chosen field, earning the Harry D. Meyers Memorial Prize in Advertising in 2019 and assuming leadership positions in a list of organizations that could make your head spin.
He recently completed his tenure as president of TNH Agency, the largest student-run advertising agency in the country, based at Newhouse. Students from four schools and colleges create campaigns for such local clients as Dinosaur Bar-B-Que and J Michael Shoes, and national brands that include Twix, Tide and Krispy Kreme.
Bingle currently serves as chief executive officer of Syracuse’s American Advertising Federation National Student Advertising Competition team. This premier college advertising and marketing competition provides college students with the chance to create a strategic ad campaign for a corporate client. The team develops a marketing plan and pitches their work to advertising professionals.
He is also a mentee with Newhouse 44, an alumni networking and mentorship group that seeks to elevate the Newhouse brand by working on alumni programming.
One of the biggest thrills of Bingle’s college career was being named to the 2019 Homecoming Court, made up of seniors who represent Orange spirit in their academic, co-curricular and community involvement. Bingle and the other members were introduced before a sellout football game, a complete surprise for his parents who were in the stands. “I didn’t tell them I was on the Homecoming Court,” Bingle confesses. “It was a treat to see their shocked reactions when my name was called.”
It’s a lot to juggle, but Bingle thrives on the challenge. He believes people often underestimate their capabilities and can do more than they realize. “The more you do, the more you’re able to get out of it,” he says.
Immersive Learning at Home and Abroad
For someone who so passionately engages with the world around him, it was only natural that Bingle would decide to study abroad. In fact, he went abroad not once but twice as part of his major.
After his first year, he went overseas for a London-based class in international advertising. Bingle and nine other students visited with executives from Toyota Europe and Ford Europe and with the managing director of an advertising agency for Coca-Cola in Europe. The student who had felt intimidated by large cities soon became a confident young man living in one of the world’s largest and most dynamic metropolises.
Just two years later, Bingle again went abroad, this time to Hong Kong. While there, he met with the head of the World Bank in Singapore to discuss financing of the Belt and Road Initiative, an ambitious infrastructure development project that would stretch from East Asia to Europe, and he visited the United Nation’s refugee center in Malaysia.
Bingle took his learning outside the classroom through internships in advertising, including with the Food Network, where he sold ad spots with the sales team. As a research intern for South by Southwest, an annual conglomerate of film, interactive media and music festivals, he helped discover startups across the globe as part of its accelerator program.
Between his junior and senior year he interned with WarnerMedia at CNN in New York City, where he worked on campaigns that would bring the network’s brand together with its advertisers’ brands.
Bingle reflects on a trip he took to New York City as a child. As he and his family were leaving, he turned around to take a picture of the skyline and a building under construction. This year, his internship was in that same building. “Just crazy,” he muses, shaking his head.
Guiding the Next Generation of Syracuse Students
Mentoring is also a big part of Bingle’s life. He’s a peer mentor to both Newhouse and Whitman students. He looks at it as a way to step back and reflect. “I’ve been so fortunate to have people push me in the right direction,” Bingle says. “Mentoring is a way for me to show people that they have the potential to grow and learn and do great things.”
Bingle stresses to the students he mentors that they can be anything they want to be and create the life they want to live here at Syracuse. “That’s the life I live when I wake up every day,” he says.
He views his mentoring as a way to share his accumulated experience with the next class of students. “I feel like as a graduating senior, everything is really coming together,” he says. “Honestly, every year has been better than the last.”
This story was first published on January 17, 2020 and last updated on .
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