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Positive Experiences Fuel Marketing Dreams

An international graduate student connects creativity, academics and extracurriculars to stand out in the corporate world.

Portrait of Sanyukta Gharat standing and smiling with arms crossed.

Sanyukta Gharat G’23 is pursuing a graduate degree in marketing and aspires to work for a Fortune 500 company.

Sanyukta Gharat G’23 loves life and isn’t shy about sharing her enthusiasm with others, especially on social media. Originally from Mumbai, India, social media influenced her decision to attend Syracuse University, where she decided to pursue a graduate degree in marketing at the Martin J. Whitman School of Management.

Being an international student at Syracuse is great. I feel included. I feel heard.

—Sanyukta Gharat G’23

“I was following Syracuse’s Instagram to understand its vibe,” Gharat explains. “Syracuse gave importance to diversity and included people from every race—showing that everyone is important. And it looked like Syracuse had opportunities for students to have fun and to have good mental and physical health. That combined with the marketing master’s program made Syracuse the best fit for me.”

Gharat says her experience as an international student has been overwhelmingly positive. “Being an international student at Syracuse is great. I feel included. I feel heard.”

Landscape shot of Gharat spinning in front of a building with columns.

Originally from India, Gharat says her experience as an international student has been overwhelmingly positive.

A Challenge Accepted

Gharat is studying marketing because she loves to be creative. “What I’m learning at Syracuse is relevant to who I am and what I want to do,” she says. Gharat also understands the importance of the data analytics side of marketing. “I understand that A/B testing and data is the future. Without having consumer data and using it to understand audience behavior, I can’t make informed marketing campaign decisions.”

Gharat says her data analytics class taught her skills that were essential to her success in a recent internship FastAnalytix, which is a provider of advanced analytics and business intelligence. There, she utilized software programs like Tableau, Sisense and SQL that she learned in her classes. “My data analytics and business analytics classes prepared me to succeed in my internship,” she says.

My data analytics and business analytics classes prepared me to succeed in my internship.

—Sanyukta Gharat G’23

The business analytics class taught by Professor Donald Harter—her favorite class—provided Gharat with a skill set that she says will be crucial for her career, including learning software that is necessary for product marketing. Gharat would like to work for a Fortune 500 company after graduating. “The bigger the company, the greater the challenge.”

Portrait of Gharat leaning against a building and smiling.

Gharat was a social media ambassador for the University, often sharing her experience as an international student.

The Holistic Experience

The Whitman School is helping her achieve that goal. Her hard work inside the classroom and her experience outside the classroom put her on the path to success. She’s the vice president of promotions for Whitman’s Graduate Student Organization, a social media ambassador for the University, and she had internships in social media marketing and business analytics. “My academics are extremely important, but so are my extracurricular activities. Together, they create a holistic experience—and they will help prepare me for the corporate career I want,” she says.

Gharat says she’s happy with the marketing program and her professors, and that the alumni network is “amazing.” She recently had the opportunity to network with alumni during a career fair in Washington, D.C. She came wearing orange attire to share her pride, which sparked conversation with several alumni recruiters. “Being a part of a tightknit and supportive community has a positive impact on my pursuit of success. I feel proud to be a part of a university that has a legacy where great leaders have studied.”

Lisa Maresca

This story was published on .

Interior of the Martin J. Whitman School of Management.

Martin J. Whitman School of Management.

The Whitman School develops entrepreneurial managers who will become leaders in an era of global competitiveness. Programs are built around the major driving forces in business today: entrepreneurial management, globalization, use of technology and leadership.

Group of students and professionals around table talking.

Marketing Major

Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.