Curriculum
The communications design program is designed to accommodate many relevant interests in the overall design profession and prepares graduates for careers in the field. The curriculum emphasizes, above all else, the conceptual and strategic aspects of advertising, marketing and communications design as well as the development of basic design skills, the use of technology, and the historical and theoretical foundations of design.
- Solve communication problems with a defined process.
- Demonstrate skills of indication, accuracy and use of materials.
- Create/direct visual form/image in response to communication problems.
- Visually organize compositions/layouts, including image and typographic hierarchy.
- Describe and respond with clear and original design concept decisions to the audiences and contexts that communication solutions must address.
- Understand the professionalism of basic business practices.
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