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Brand Guidelines

These guidelines bring together components necessary to communicate the Syracuse University brand.

A group of walking on a sunny day in front of the Hall of Languages

As we look to the future of Syracuse University, we are all responsible for telling our story in a clear, compelling and cohesive way. These shared resources can help us all understand, own and implement our identity with consistency, so we can realize our One University vision—and the full potential of the entire Syracuse University community. Our visual identity guidelines offer insight into the creation and intention of each element, as well as direction on their application.

Visual Identity

Includes:  Brand Assets, Colors, Typography, Stationery, Email Standards,
PowerPoint Templates, Trademark Licensing

Syracuse University’s visual identity is bold and dynamic, reflecting how we connect exploration and action to go beyond what’s possible.

Our toolkit includes our logo, color palette, typography and graphic elements, creating a distinct visual language that can be used in a variety of ways.

By establishing foundational elements that can be flexed across contexts and channels, these guidelines help us show, and not just tell, Syracuse University’s story of impact.

Schools and Colleges

Syracuse University’s schools and colleges are integral to its singularity. Likewise, the University is at the core of each school and college. The visual identity for each school and college reflects this “One University” approach.

Editorial Style

The Syracuse University Editorial Style Guide was compiled for those who write and edit Syracuse University communications, marketing collateral, content and publications, both online and print, centrally and in the schools, colleges, and academic and administrative units.

A companion to the Associated Press Stylebook, the guide includes Syracuse University-specific references and usage, exceptions to AP style and some often-used AP style entries (for more details on these entries, consult the AP Stylebook).

The University values diversity, is committed to inclusion, and seeks to provide access for all people, including those with disabilities. For this reason, WCAG 2.0 AA accessibility standards are required for all University websites.


Every University web page should contain Google Tag Manager (GTM) which includes Google Analytics. Access to the University’s analytics is protected.


If you have any questions regarding our brand, assets, or guidelines, please reach out to the Division of Marketing and Communications.