Brand Guidelines

These guidelines bring together components necessary to communicate the Syracuse University brand.

A group of walking on a sunny day in front of the Hall of Languages


Includes:  Who We AreTone WordsEditorial StyleWriting for the Web

The overarching language of Syracuse University is designed to drive a compelling, unifying, and consistent brand across the institution, while leaving room for individual colleges and schools to maintain their own voices and tailored messaging.

Visual Identity

Includes:  ColorsTypographyBrand Assets

Our visual identity and brand architecture promote the history and breadth of Syracuse University as expressed by its schools and colleges, and the students, faculty, alumni, and staff that embody them.

Schools and Colleges

The strength of the Syracuse University brand is sustained and supported through its schools and colleges. While each has its own unique identity, the schools and colleges share core traits that make them all distinctly Syracuse. The school and college visual language embodies this approach.


Every University web page should contain Google Tag Manager (GTM) which includes Google Analytics. Access to the University’s analytics is protected.


If you have any questions regarding our brand, assets, or guidelines, please reach out to the Division of Marketing and Communications.