As Alyssa Feldmann ’21 and Noah Lowy ’21 prepare to graduate from Syracuse University this month, they are equipped with far more than bachelor’s degrees from the S.I. Newhouse School of Public Communications . Both students have three semesters’ worth of professional immersion in the industry they hope to enter, thanks to paid internships provided by the University’s Division of Marketing and Communications. “The University is committed to providing hands-on experience as well as access to experts and career planning for our incredible students,” says Dara Royer, senior vice president and chief marketing officer for the division. “From my perspective, it’s mission-critical for students to have access to diverse experiences outside the classroom.”
Feldmann says it was “the allure of Newhouse” that drew her to Syracuse University, but it was her first campus visit that sealed the deal. The Oak Ridge, New Jersey, native says she was sold before her campus tour was over. “Passion radiates off the Syracuse University campus,” she asserts. “Passion for students’ chosen career paths, for the athletics program, and for the city itself. It also doesn’t hurt that the campus is beautiful!”
The University is committed to providing hands-on experience as well as access to experts and career planning for our incredible students. From my perspective, it’s mission-critical for students to have access to diverse experiences outside the classroom.—Dara Royer, Senior Vice President and Chief Marketing Officer, Division of Marketing and Communications
She enrolled in Newhouse as a public relations major and added minors in sport management through the David B. Falk College of Sport and Human Dynamics and English through the College of Arts and Sciences. “My dream job would combine my major and my passion for sports to work for a professional sports franchise as a member of their communications team,” she says.
Skills for Life
The fulfillment of that dream received a boost when she earned a position as a social media intern in marketing and communications. “What was supposed to be a semester-long position turned into two incredibly rewarding years,” Feldmann says. Undergraduate and graduate students from all 13 of Syracuse University’s schools and colleges are eligible for these internships, which focus on skills like writing, editing, innovation, project management, data analytics and more.
Everything I’ve done has given me a great head start on what I hope will be a long career in the industry. And I know that wherever I go in life, I’ll always be connected to Syracuse University. There is a bond between every member of the Orange community that unites us all.—Alyssa Feldmann ’21
As one of eight paid interns in the division, Feldmann has developed real-world skills under the mentorship of industry professionals like Jonah Restuccio, manager of social media strategy for the division. "Jonah has made me feel like a valued member of the team,” she says. Becoming well-versed in social media analytics through monthly reports on the performance of the University’s flagship social accounts was a great start, and she has proven to be an innovator when it comes to implementing new approaches.
“One of Alyssa’s biggest accomplishments was the Orange Experience ,” Restuccio says. “When we asked her to help us expand our virtual engagement opportunities due to pandemic restrictions, Alyssa brought the idea of a virtual campus tour to life. She even starred in the first episode , modeled off of Vogue’s 73 Questions series. It is now one of our foundation pieces for virtually visiting and touring campus.” Feldmann says the series mirrors her own introduction to campus. “It allows prospective students to feel a little bit of the magic that makes Syracuse University so special,” she says.
Feldmann was also instrumental in the creation of the @SyracuseU TikTok account. “It was one of my favorite projects,” she says. “We were one of the first universities to take a chance on the then-budding platform and have now amassed a following of more than 13,000.” As a participant in the Syracuse University Social Ambassador program, she oversees nine undergraduate students who promote the University brand on social media. “It’s gratifying to help students grow their social media fluency, and hopefully they’ll step into my role after I graduate.”
Feldmann has also embraced campus organizations that support women pursuing leadership roles in the professional workforce. “I’m a member of The Women’s Network, Women in Communications and the Public Relations Student Society of America,” Feldmann says. “I’m also an account supervisor at Hill Communications, a student-run, boutique public relations agency based out of the Newhouse School. I work with clients to expand brand communication and oversee a team of six student account associates, interns and graphic designers.”
It’s gratifying to help students grow their social media fluency, and hopefully they’ll step into my role after I graduate.—Alyssa Feldmann ’21
Restuccio sees a great future ahead for Feldmann. “Alyssa promotes great ideas as a student voice,” he says. “She’s been a rockstar for us, and she’s received experience that—paired with her enthusiastic attitude—will set her up for success.”
“Everything I’ve done has given me a great head start on what I hope will be a long career in the industry,” Feldmann says. “And I know that wherever I go in life, I’ll always be connected to Syracuse University. There is a bond between every member of the Orange community that unites us all.”
Noah Lowy learned about the marketing and communications internships while perusing Handshake, Syracuse University’s centralized career management tool that connects students with professional development and employment opportunities. The San Diego native is majoring in magazine, news and digital journalism at Newhouse, and also has a minor in information technology, design and startups through the School of Information Studies . “I had a summer internship with marketing and communications as a sophomore, and I found that I enjoyed it more than traditional journalism,” he says. “I thought this would be a great opportunity to learn from experienced professionals.”
This internship is giving me great experience not just through work, but through opportunities to meet with professionals who give me advice. It’s all been so helpful and inspiring and I’ve really made some great professional connections here.—Noah Lowy ’21
Lowy reports to Kathleen Haley, director of internal communications in the Division of Marketing and Communications. He writes and edits stories about campus-related news for the Syracuse University news site as well as for The Peel , a campus blog focused on the student experience. “Noah has been a tremendous asset to our team,” Haley says. “He’s written many engaging stories about student life and events on campus for the SU News website and has provided great ideas and editorial support for stories. I have appreciated his great attitude and perspective throughout his time with us.”
The feeling is mutual. “I’m really excited about the work that is being done here, and over the past three semesters I’ve learned a lot about the importance of internal communications,” he says. “Storytelling and creating content that people care about promotes a stronger sense of community and highlights some of the great things that are happening on this campus.”
Lowy’s experience as an intern has also shaped his plans for the future. “I’m really interested in issues around health care and climate change, so I would love to work in public relations or corporate communications for an organization that is making a difference in an area with which I really identify,” he explains. “This internship is giving me great experience not just through work, but through opportunities to meet with professionals who give me advice. It’s all been so helpful and inspiring, and I’ve really made some great professional connections here.” Lowy’s undergraduate experience has been so positive that he’s decided to return to Newhouse this summer to pursue a master’s degree in public relations. “I hope to continue my work in internal communications while pursuing my degree,” he says.
To me, being Orange means being a leader in any way you can. It means being creative and passionate, and taking initiative.—Noah Lowy ’21
In addition to his academic pursuits, Lowy has made time to participate in campus life in other ways, including club wrestling and serving as vice president of Theta Chi fraternity. “To me, being Orange means being a leader in any way you can,” he says. “It means being creative and passionate, and taking initiative. As I look at all the great alumni and the amazing things they’ve done to change the world, I know that being Orange also means doing your best to make your own positive impact.”