Magazine: Summer 2016

Campaign Crafting

The rise of social media has forever altered how presidential candidates maneuver in their runs for the White House. Also featuring: Honoring the Bard, Game Day, 2016 Commencement.

Summer 2016 cover featuring a crowd of people holding up their phones in anticipation of a candidate walking onto the stage

Cover Story

Campaign Crafting

Presidential campaigns now thoroughly and strategically use social media to mobilize supporters, talk to reporters, and attack their opponents. Whether Twitter, Facebook, Instagram, or even Snapchat, the candidates are as engaged in social media as any savvy corporation at trying to sway hearts and minds and build loyalty.


Honoring the Bard

As the world marks the 400th anniversary of Shakespeare’s death, Professor Dympna Callaghan reflects on his life and times and the lasting impact of his work.

Game Day

We asked members of Orange Nation how they get revved up for Game Day. Paint your face? Eat orange food? Here are some traditions that fans shared with us. 

2016 Commencement

Photographs and highlights of the University’s 162nd Commencement. 

Also in this Issue

Chancellor’s Message

Opening Remarks

Orange Matters

SU People

Alumni Journal

  • Traditions: In the Scrum
  • Richard Granoff  ’84: Design, Build, Play
  • First Person: Three Halves
  • Barbara Beskind ’45: Inventions for Quality Aging
  • WhitmanNYC Alumni Club: Bringing Business Lessons to High School Students
  • Lauret Savoy G’90: Landscapes of Memory and Loss
  • Orange Central 2016: Reminisce and Reconnect
  • Elizabeth Braungart Fauth ’00: Enhancing Late-Life Care
  • Q&A with Scott Wiener ’04: Enticed by the Slice
  • Colin Seale ’04, G’07: Bringing Critical Thinking to the Classroom
  • The View: Alum Wildhack to Lead Syracuse Athletics