Writing for the Web

We are committed to inclusion and accessibility.

The University values diversity, is committed to inclusion, and seeks to provide access for all people, including those with disabilities. For this reason, WCAG 2.0 AA accessibility standards are required for all University websites.

Best Practices

  • Always consider your audience. What information is most relevant to them? What are they trying to accomplish on your website? Prioritize this content and make sure it’s easy to find. Reduce noise by eliminating superfluous information.
  • Use clear and concise language. Group information into clearly defined sections that are based on your audience’s goals.
  • Use consistent navigation and follow web conventions. Use visual cues to highlight the current page and its context within the rest of the website.
  • Use logical naming conventions for your page titles and URLs. Users should be able to predict the kind of information they will find on a page before they click on a link.
  • Describe your content using semantic markup for accessibility and search-engine optimization.
  • Describe rich media using alt attributes to provide non-visual users with additional context. Include text alternatives, such as captions or transcripts, for audio, video, and other time-based media.
  • Ensure that link text makes sense when read out of context. Be descriptive and avoid the use of “click here.” Call out special links, such as PDF links, in order to set user expectations.