While leaving room for individual colleges and schools to maintain their own voices and tailored messaging, these verbal guidelines should be viewed as a way of extending and communicating a “Who We Are” overview of the University, which has been shown to drive positive views and deepen interest in the institution for parents and students.
Syracuse University is a private research university of extraordinary academics, distinctive offerings, and an undeniable spirit.
These five words should inform the tone (both written and visual) and examples you select when creating content to promote the University.
A guide to style and usage that was compiled for those who write and edit Syracuse University publications, both online and print.
Best practices for web writing, including considerations for accessibility, navigation, audience, and language.