Voice

The overarching language of Syracuse University is designed to drive a compelling, unifying, and consistent brand across the institution.

A student in the Carnegie Library Reading Room smiles for a photo

While leaving room for individual colleges and schools to maintain their own voices and tailored messaging, these verbal guidelines should be viewed as a way of extending and communicating a “Who We Are” overview of the University, which has been shown to drive positive views and deepen interest in the institution for parents and students.


Who We Are

Syracuse University is a private research university of extraordinary academics, distinctive offerings, and an undeniable spirit.

Tone Words

These five words should inform the tone (both written and visual) and examples you select when creating content to promote the University.

Editorial Style

A guide to style and usage that was compiled for those who write and edit Syracuse University publications, both online and print.

Writing for the Web

Best practices for web writing, including considerations for accessibility, navigation, audience, and language. 

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