Wordmark Guidelines

Our wordmark is typeset in Sherman Serif Book.

When used as a logo (and not embedded within text) the official vector artwork should be used. The wordmark has been set with particular letterspacing, and should not be recreated by simply typing it out. However, our name may be typed out when used in a paragraph of text.

For questions regarding University wordmark usage or approvals, please contact the Division of Marketing and Communications.


Variations

There are three acceptable variations of the wordmark, each suited for specific applications.

Primary

This one-line configuration is the preferred way of displaying our name.

Primary wordmark featuring 'syracuse university' on one line

Secondary

This two-line configuration should only be used when horizontal space is limited and the one-line variation is not legible. This should be used in a limited capacity.

Do not recreate this configuration under any circumstances—it has been altered and positioned in a particular manner.

Secondary wordmark featuring the words 'syracuse' and 'university' stacked on top of each other

Special case

Reducing our wordmark down to “Syracuse” only is a special variation for extremely small applications or when reproduction instances benefit from this shortened form.

Special case wordmark featuring only the word 'syracuse'

Usage

The following combinations are approved uses for applying color to our wordmark.

Using orange in any situation is the preferred way to display our identity. Grayscale usage should only be applied when reproduction methods are limited, such as one-color printing, newspapers, and pieces with a softer tone of voice.

There is no other approved color usage of the wordmark.

See Downloads for select file types.

White Syracuse wordmark can be used on orange, extra dark gray, dark gray, or medium gray background. Orange Syracuse wordmark can be use on white or extra dark gray background.

Wordmark don’ts

The following color combinations are forbidden, not only because they are off-brand, but because they may not be fully accessible.

Always use approved digital artwork. Never alter the wordmark in any way.

Orange on dark gray
Orange on dark gray
Don't use the Syracuse wordmark in any other color on white
Any other color on white
Don't use the orange Syracuse wordmark on a medium gray background
Orange on medium gray
Don't use the Syracuse wordmark in a tint of orange on any background
 Any tint of orange
Don't use the Syracuse wordmark in any gray tone on an orange background
Any gray tone on orange
Don't use a light gray Syracuse Wordmark on a white background
Light gray on white
Don't use stokes on the Syracuse wordmark
Strokes

Clear space

To ensure maximum legibility, a clear space should be observed around any variation of the wordmark. This space is determined by the wordmark’s cap-height, indicated by ‘x’.

View additional guidelines regarding co-branding lockups.

Clear space around Syracuse wordmark is equivalent to the wordmark's cap-height

Registered trademark

When used on products/apparel or by external parties, the seal should carry the “®” registered trademark designation.

The size of the symbol is equal to the height of the tittles (dots over the lowercase “i”) in “University”. They are aligned accordingly depending on the wordmark variation.

Always use the provided artwork—do not create your own.

To confirm if an application requires the registered trademark symbol, please contact the Division of Marketing and Communications.

Primary Syracuse wordmark trademark symbol is placed on the top right of the last 'y'

Secondary Syracuse wordmark trademark symbol is placed on the top right of the 'y' in the second line

Special-case Syracuse wordmark trademark symbol is placed on the top right of the 'e'