Our primary logo consists of two key elements: our logo symbol, which we call the “Block S,” and our full name set as a wordmark. The primary logo should be applied in most contexts.
As our boldest and most recognizable asset, the Block S is the focal point of our logo. When appearing in the context of our logo — either as a lock-up or relationship — always use the standard Block S (i.e., solid with no outline).
Our official wordmark is typeset in Sherman Serif Book. The letters of our wordmark have been set with specific spacing and weighting, which cannot be recreated by simply typing it out. Therefore, when the wordmark appears as part of the logo — either as a lock-up or relationship — always use the official artwork.
For questions regarding University primary logo usage or approvals, please contact the Division of Marketing and Communications.
Primary Logo Lock-Ups
There are four acceptable variations of the primary logo, each suited for specific applications.
Horizontal, one-line (preferred)
Where space permits, this version is preferred.
This configuration can be used when horizontal space is limited, and the one-line variation is not legible.
When size or space constraints do not allow for horizontal configurations, this version can be used.
When size or space constraints do not allow for horizontal or stacked one-line configurations, use this version.
As our primary university color, orange is the preferred color for the logo. Use this version whenever possible.
To avoid brand confusion with peer institutions and meet legal requirements, the knockout version must always include both the Block S and wordmark.
This version should only be applied on dark backgrounds or images where the preferred version lacks contrast. Avoid overlaying the logo on photography in ways that obstruct the subject.
There is no other approved color usage of the wordmark.
See Downloads for select file types.
Our logo is the most recognizable representation of our brand. As such, it should not be altered under any circumstances. Here is a partial list of things to avoid:
1. Don't crop the logo.
2. Don't recolor the logo.
3. Don't Alter the Logo.
4. Don't rotate the logo.
5. Don't scale or manipulate the logo proportions.
6. Don't add a drop shadow to the logo.
7. Don't apply the knockout version of the Block S without our wordmark.
Always use approved digital artwork. Never alter the logo in any way.
To protect its integrity and impact, always consider the placement and prominence of our logo within layouts. Keep the logo clear of competing text, images and graphics by maintaining the minimum amount of clear space, equal to the width of the “S” on all sides.
The space between the symbol and wordmark is equal to width of the letter “y” from the wordmark.
Ensure legibility of our logo by using at least the minimum size for each configuration.
Horizontal, one-line (preferred)
For our preferred logo lock-up, the minimum size is a width equal to or greater than 1.5" for print and 150px for digital applications.
For this configuration, the minimum size is a width equal to or greater than 1.0" for print and 100px for digital applications.
For this version, the minimum size is a width equal to or greater than 1.25" for print and 125px for digital applications.
The minimum size for this version is a width equal to or greater than 0.625" for print and 65px for digital applications.