Visual Identity

Our visual identity and brand architecture promote the history and breadth of Syracuse University as expressed by its schools and colleges, and the students, faculty, alumni, and staff that embody them.

A street pole banner featuring Sherman typography

Given this, every effort should be made to follow the guidelines when working on University communications.

Brand Assets

Includes:  Wordmark Guidelines,  Seal Guidelines

The wordmark, seal, and block-S are the University’s central brand elements.

Brand Lock-Ups

Includes:  Lock-Up Directory

There are three variations of lock-up configurations used to graphically represent Syracuse University and its operational units and entities.


Adopted in 1890, orange is an integral part of the University’s brand identity. Syracuse Orange should be incorporated—and highlighted—whenever possible, especially in high profile and core applications. There are approved grays to be used as neutrals throughout the brand expression.


Includes:  Desktop FontsWeb Fonts

There are two primary categories included in the Sherman family: Sherman Serif and Sherman Sans.


A universal stationery system has been designed to work across the broad spectrum of needs throughout the University. The core stationery suite consists of letterhead, envelopes, business cards, notepads, and notecards.

Email Standards

Includes:  Formatting InstructionsSample Signatures

To standardize email protocol, the availability of contact information, and adherence to accessibility guidelines, email clients should be configured according to the set criteria.

PowerPoint Templates

Two custom Syracuse University branded template themes have been developed to use for Microsoft PowerPoint presentations.

Trademark Licensing

Syracuse University partners with IMG College Licensing (IMGCL) to ensure protection of the University brand.