Identity Guidelines for the Martin J. Whitman School of Management

The artwork shown on this page represents the official identity configurations for the Martin J. Whitman School of Management. 


The school and college guidelines are yet to be established. While many of the brand guidelines are provided here, full establishment of our brand identity is an evolving process. Check here for updates and additional resources for school and college guidelines in the coming months.

The configurations shown should be thought of as imagery and not text. This “artwork” should always be used.

Note: Never recreate these configurations by typesetting or creating variations.

Identity Configurations

Lead Identities

The secondary configurations (horizontal and vertical) represent the lead identity (“logotypes”) for Whitman.


Whitman horizontal lead identity configuration


Whitman vertical lead identity configuration

Secondary Identities


This Whitman-Only configuration should always be accompanied by the Universal Identity somewhere within the same application.

Whitman-only secondary identity configuration


This configuration represents the universal format for all entities, including Schools and Colleges, throughout Syracuse University. It can play a secondary identity role in branded communications for Whitman (e.g. back covers of printed material,website footers, etc.)

Whitman universal identity configuration


The Whitman configurations utilize Syracuse Orange and Syracuse Dark Gray from the Syracuse University Color Palette.


Stationery for the Martin J. Whitman School of Management can be ordered by logging into eProcurement (e-Pro) via MySlice and selecting DupliOnline as the merchant.

For questions regarding eProcurement access please contact For site specific questions for DupliOnline, please send an email to

Whitman stationery system including letterhead, envelope, and business card