Identity Guidelines for the Martin J. Whitman School of Management

The artwork shown on this page represents the official identity configurations for the Martin J. Whitman School of Management. 

The configurations shown should be thought of as imagery and not text. This “artwork” should always be used.

Note: Never recreate these configurations by typesetting or creating variations.


Identity Configurations

Lead Identities

The secondary configurations (horizontal and vertical) represent the lead identity (“logotypes”) for Whitman.

Horizontal

Whitman horizontal lead identity configuration

Vertical

Whitman vertical lead identity configuration

Secondary Identities

Whitman-Only

This Whitman-Only configuration should always be accompanied by the Universal Identity somewhere within the same application.

Whitman-only secondary identity configuration

Universal

This configuration represents the universal format for all entities, including Schools and Colleges, throughout Syracuse University. It can play a secondary identity role in branded communications for Whitman (e.g. back covers of printed material,website footers, etc.)

Whitman universal identity configuration

Colors

The Whitman configurations utilize Syracuse Orange and Syracuse Dark Gray from the Syracuse University Color Palette.

Stationery

Stationery for the Martin J. Whitman School of Management can be ordered by logging into eProcurement (e-Pro) via MySlice and selecting DupliOnline as the merchant.

For questions regarding eProcurement access please contact purchase@syr.edu. For site specific questions for DupliOnline, please send an email to suinfo@duplionline.com.

Whitman stationery system including letterhead, envelope, and business card