Identity Guidelines for the College of Visual and Performing Arts

The artwork shown on this page represents the official identity configurations for the College of Visual and Performing Arts (VPA).


The school and college guidelines are yet to be established. While many of the brand guidelines are provided here, full establishment of our brand identity is an evolving process. Check here for updates and additional resources for school and college guidelines in the coming months.

The configurations shown should be thought of as imagery and not text. This “artwork” should always be used.

Note: Never recreate these configurations by typesetting or creating variations.

Identity Configurations

Lead Identities

The secondary configurations (horizontal and vertical) represent the lead identity (“logotypes”) for VPA.


VPA horizontal configuration


VPA vertical lead identity

Secondary Identities


This VPA-Only configuration should always be accompanied by the Universal Identity somewhere within the same application.

VPA only configuration


This configuration represents the universal format for all entities, including Schools and Colleges, throughout Syracuse University. It can play a secondary identity role in branded communications for VPA (e.g. back covers of printed material,website footers, etc.)

VPA universal lock up


The VPA configurations utilize Syracuse Orange and Syracuse Extra Dark Gray from the Syracuse University Color Palette.


Stationery for the School of Visual and Performing Arts can be ordered by logging into eProcurement (e-Pro) via MySlice and selecting DupliOnline as the merchant.

For questions regarding eProcurement access please contact For site specific questions for DupliOnline, please send an email to

VPA stationery system including letterhead, envelope, and business card