Identity Guidelines for the S.I. Newhouse School of Public Communications

The artwork shown on this page represents the official identity configurations for the S.I. Newhouse School of Public Communications.


The school and college guidelines are yet to be established. While many of the brand guidelines are provided here, full establishment of our brand identity is an evolving process. Check here for updates and additional resources for school and college guidelines in the coming months.

The configurations shown should be thought of as imagery and not text. This “artwork” should always be used.

Note: Never recreate these configurations by typesetting or creating variations.

Identity Configurations

Lead Identity

These configurations (horizontal and vertical) represent the lead identity (“logotypes”) for Newhouse.


Newhouse wordmark next to the secondary syracuse wordmark


Newhouse logo stacked on top of the Syracuse University wordmark

Secondary Identities


This Newhouse-Only configuration should always be accompanied by the Universal configuration somewhere within the same application.

Newhouse wordmark with curved line above letters representing curve of building


This configuration represents the universal format for all entities, including Schools and Colleges, throughout Syracuse University. It can play a secondary identity role in branded communications for Newhouse (e.g. back covers of printed material, website footers, etc.)

Syracuse University wordmark stacked on top of 'S.I. Newhouse School of Public Communications' in sherman sans


The Newhouse configurations utilize Syracuse Orange and Syracuse Dark Gray from the Syracuse University Color Palette, as well as Newhouse Blue (Pantone® 7454) and Newhouse Gray/Silver (Pantone® 877).


Stationery for the S.I. Newhouse School of Public Communications can be ordered by logging into eProcurement (e-Pro) via MySlice and selecting DupliOnline as the merchant.

For questions regarding eProcurement access please contact For site specific questions for DupliOnline, please send an email to

Letterhead, envelope, and business card for Newhouse