Identity Guidelines for the David B. Falk College of Sport and Human Dynamics

The artwork shown on this page represents the official identity configurations for the David B. Falk College of Sport and Human Dynamics.


The school and college guidelines are yet to be established. While many of the brand guidelines are provided here, full establishment of our brand identity is an evolving process. Check here for updates and additional resources for school and college guidelines in the coming months.

The configurations shown should be thought of as imagery and not text. This “artwork” should always be used.

Note: Never recreate these configurations by typesetting or creating variations.

Identity Configurations

Lead Identity

The secondary configuration represents the lead identity (“logotype”) for Falk College.

Falk College lead horizontal configuration

Secondary Identity


This configuration represents the universal format for all entities, including Schools and Colleges, throughout Syracuse University. It can play a secondary identity role in branded communications for Falk College (e.g. back covers of printed material,website footers, etc.)

Falk College universal configuration


The Falk College configurations utilize Syracuse Orange and Syracuse Dark Gray from the Syracuse University Color Palette.


Stationery for the David B. Falk College of Sport and Human Dynamics can be ordered by logging into eProcurement (e-Pro) via MySlice and selecting DupliOnline as the merchant.

For questions regarding eProcurement access please contact For site specific questions for DupliOnline, please send an email to

Falk College stationery system including letterhead, envelope, and business card