Wendy S. Loughlin
(315) 443-2785
Michael Cassidy, CEO of Undertone, will visit Syracuse University’s S.I. Newhouse School of Public Communications on Tuesday, Nov. 15, as a guest of the advertising department’s Eric Mower Advertising Forum. He will speak at 6:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots. Follow his talk on Twitter at #Cassidy.
Since founding Undertone in 2001, Cassidy has led the company from a start-up advertising network to an industry leader with offices in the United States (New York, Atlanta, Chicago, Detroit, San Francisco and Santa Monica, Calif.), Australia, France, Germany, Spain and the U.K. Today, Undertone has partnerships with more than 350 top-ranked media properties and assists many Fortune 500 companies with reaching their digital advertising goals.
Prior to starting Undertone, Cassidy founded Intercept Interactive, an interactive marketing and media buying firm recognized for its innovation on the launch of Orbitz.com.
For more information about his talk, contact Karen Greenfield at (315) 443-2304 or kegreenf@syr.edu.
June 05, 2012 The program, designed in collaboration with the Casting Society of America, was developed for casting students, including key professional components and core courses with fellow Tepper students.
Read more
August 24, 2012 Natalie Teale, a senior Earth sciences and geography major in Syracuse University’s College of Arts and Sciences, spent the summer as part of an immersive research experience in the cloud forest of Costa Rica.
Read more
September 13, 2012 Syracuse University today announced that it has surpassed its goal for the most ambitious fundraising effort in the institution’s history.
Read more
September 10, 2012 Civil engineering professor Cliff Davidson had a breathtaking view of the City of Syracuse from a rooftop garden recently. But it’s the possibilities of that prime location that made the experience memorable.
Read more
September 10, 2012 Trauma, psychiatric medications, family therapy, nutrition and systems reform are a sampling of the topics experts from across the country will discuss at the Children’s Mental Health Summit, September 27-29 in Syracuse.
Read more
