Syracuse University

Beth Ann Kaminkow

Title: President and CEO, TracyLocke, (an Omnicom global agency)

As President and Chief Executive of TracyLocke, Beth Ann’s role is dedicated to every aspect of the employee and client experience. She is at the heart of a high-performance culture that recognizes that the growth and attraction of top talent is critical to delivering exceptional client service. She believes that the way to truly offer integrated marketing as an agency is to build integrated teams from diverse backgrounds.

During her two decades in the industry she has touched every aspect of marketing communications across consumer packaged goods, retail, finance, restaurant and technology companies. She is a strong advocate of insights-inspired marketing programs, and was a pioneer in strategic-planning research methodologies. In her view, strategic planning and measurement are fundamental to a true business partnership between client and agency.

Beth Ann has led TracyLocke’s transformation into an agency that creates commerce driving content. This has landed them in the top three of shopper marketing agencies for five years running and 2011 Promo Agency of the year. She is a thought leader in this area writing articles, publishing white papers, speaking at conferences and consulting with clients.  Dividing her time between TracyLocke offices in Wilton, New York, Dallas and San Francisco, Beth Ann’s past and present clients include such diverse brands as PepsiCo, Gatorade, HP, T-Mobile, IBM, Clorox, Johnson & Johnson, Fidelity, Sony, Gillette, Philips, Research In Motion (Blackberry), YUM Brands, KAO, Sun Products, Mastercard, Playstation, Chase, and Kimberly-Clark.

In 2011 Beth Ann was named one of Ad Age's Women to Watch and a Women of the Year by the Dallas Business Journal. In 2012 she was honored by NAPW.

She is the first female CEO of TracyLocke and 11th in its 100 year history.