Welcome to the first edition of Pathways to Pathfinders—designed to bring you the most currect information about how strategic gift planning can make the most of your work with donors and close more gifts. Check out our suggested readings to gain a deeper understanding of gift planning issues; stay current with the latest news on legislative matters pertaining to planned giving; and read profiles of alumni who took advantage of gift planning to make a real difference at SU now, and years from now.
We think you'll find this newsletter timely and informative as we work together toward our goals for The Campaign for Syracuse University. We look forward to working with you!
The real deal behind gift planning myths.
Myth #1: People under age 60 aren't interested in gift planning.
Fact: planned giving is not just for grandparents. In fact, 43 percent of bequests and 35 percent of trusts are created by individuals 55 and younger. Many young couples write their first will when they are starting a family, and some gift planning vehicles are ideal for younger donors who are in their peak earning years, selling a business, or trying to support aging parents. If we don't reach out to younger donors, we are missing untold opportunities to help them think long term. And studies show that bequests have staying power—once a charity is in someone's will or beneficiary designation, no matter what the person's age, it is seldom removed.
Myth #2: SU needs the money now and planned gifts don't support current priorities.
Fact: creative and well-coordinated gift planning can make a significant impact on the University today and tomorrow. By combining annual, outright, and deferred gifts, a donor can make a gift that is much larger than he/she ever imagined possible. Some gift plans, such as lead trusts, are very attractive in today's economic environment and can provide current dollars for the University's academic and student programs.
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