Syracuse University

Sid Lerner


Sid Lerner ’53
is chairman and founder of The Monday Campaigns, a nonprofit health promotion organization that dedicates the first day of each week to healthy prevention behaviors and is associated with Johns Hopkins Bloomberg School of Public Health, Columbia Mailman School of Public Health, and Syracuse University Maxwell School of Citizenship and Public Affairs.

Meatless Monday, the first Monday campaign launched in 2003, has sparked a global movement with programs in 25 countries and participation of thousands of restaurants, schools, worksites and communities, as well as such celebrities as Oprah and Mario Batali. Other Healthy Mondays, like Man Up, Move It and Quit & Stay Quit Monday, are also working their way into public awareness and efficacy. Another current project is the I Love NY Water campaign to promote tap water and refillable bottles, for health and the environment.

Lerner’s long and varied marketing career includes work as a creative director advertising such classic brands as Charmin, Texaco, and Maxwell House, and producing six non-fiction books, including Monday Morning Quarterback and From the Desk Of. He also headed his own creative consulting business, Sid Lerner Associates, for advertising and new product development.

Lerner and his wife Helaine, an environmental activist and philanthropist, recently teamed up with his alma mater to launch The Lerner Center for Public Health Promotion at Syracuse University’s Maxwell and Newhouse schools to bring health advocacy and marketing know-how to the next generation of public health experts.

In addition to The Monday Campaigns, Lerner is president of BioRings LLC, inventors and developers of non-hormonal contraceptive/STD products with Weill Cornell Medical researchers.